Too much choice is a bad thing. That's why we don't offer 10 different styles for the collar of your men's dress shirt, and then 15 styles for the cuff and so on and Avondjurken 2012 so forth.
Heck, we already have over 10 trillion ways for you to design your own dress shirt (an unlimited amount of ways if you count the different words you can put for monograms and personalized labels).
But we've tried to do things differently. We tried it Grote Maten Trouwjurken with our split personality dress shirt. But that wasn't working for our business so we got rid of it. Then people really started showing more support for the split dress shirt, and we revived it with little success again.
More recently, we tried out the Nehru dress shirt collar, which we've decided not to move forward with unless we start hearing greater demand for it and then we'll reconsider bringing it back.
As part of the co-creation experience, users need to have a sense Vintage Trouwjurk that they have full-control, but can't be inundated with choice such they they face anxiety and just never finish co-creating because you can have a gillion different types of dress shirts. Variety is good, but too much is bad.
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